Case Study — ActuSérénité (News Platform for Seniors)

Project Overview
ActuSérénité is a news and information platform designed specifically for seniors, helping them access clear, relevant updates on everyday topics. The website focuses on simplicity, readability, and trust, allowing users to select a category and quickly discover the latest verified information.

Goals

– Build an accessible news experience tailored to seniors
– Organize information by practical life topics (Health, Retirement, Money, Housing, Consumer rights)
– Improve readability with clear typography, strong contrast, and intuitive navigation
– Reinforce trust by highlighting verified content and official sources
– Reduce friction: category-first browsing with minimal clicks
My Role

– UI/UX implementation focused on accessibility and clarity
– Creation of the category-based homepage and navigation flow
– Design integration: consistent components (cards, buttons, icons) and visual hierarchy
– Responsive layout to support desktop, tablet, and mobile usage
Solution & Implementation

– Category-Driven Discovery : Implemented a homepage where users choose a topic first, reducing cognitive load and helping them find relevant information faster.
– Accessible Interface : Prioritized large tap targets, clean spacing, and readable text to support comfortable browsing for seniors.
– Trust & Verification : Added “verified news” positioning and official source references to increase credibility and user confidence.
– Consistent UI System : Used card-based modules with clear labels and CTAs (“Choisir”) to keep the experience predictable and easy to learn.
– Responsive Experience : Ensured the layout remains clear and usable across devices, especially for mobile users.
Key Features

– Homepage with clear topic categories (Santé, Retraite, Argent, Logement, Consommation)
– Simple call-to-action flow to access the latest updates per category
– Trust-focused messaging and official source highlighting
– Accessibility-oriented UI patterns (readability, spacing, large buttons)
Result
ActuSérénité delivers a senior-friendly news experience that improves clarity, navigation, and trust. By structuring information around everyday needs and emphasizing verified sources, the platform helps users stay informed with confidence.